data protection

Apr 19, 2024, 13:54:54

Data protection

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.

Contact

Responsible
Please contact us if you wish. The person responsible for data processing is: Alfiltra GmbH, Industriestr. 60, 76646 Bruchsal Germany, 07251936760, mail@wasserhaerte.net

Customer’s initiative contact via email
If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves to process and answer your contact request.
If the contact is for the purpose of carrying out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.


Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact.

If the contact is for the purpose of carrying out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and answer your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data from users who have contacted us via WhatsApp is stored. Personal data will therefore not be passed on to WhatsApp without you having already consented to this.
Your data is transmitted by WhatsApp to Meta Platforms Inc. servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. If the contact is made for the implementation of pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.

If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in providing quick and easy contact and in answering your query. In this case, you have the right to object to this at any time for reasons arising from your particular situation. f GDPR to object to the processing of personal data concerning you.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found athttps://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy .

Customer Account Orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.


Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transmission is limited to a minimum.
reviews


Data collection when writing a comment or review
When you comment on/rate an article or post, we only collect your personal data (name, email address, comment text) to the extent you provide it. The processing serves the purpose of enabling a comment/rate and displaying comments/rates.


For the purpose of verifying your rating/comment, we also collect the following data: order number, , , .

By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment/review is published, the name and email address you provided will be published.

Google Customer Reviews Rating Tool
We use the Google Customer Reviews rating tool from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) for our website.
After you have placed your order, we would like to ask you to rate and comment on your purchase from us. For this purpose, we will contact you by email, using Google's survey opt-in module. The following information may be processed and sent to Google: order details (e.g. order ID, delivery country, expected delivery date, GTIN of the products ordered) and your email address.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google
has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent, provided that you have expressly agreed to the transfer of your data and to receiving the request for evaluation. You can revoke your consent at any time with effect for the future without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on terms of use and data protection when using Google Customer Reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html and at https://policies.google.com/privacy?hl=de
Shipping service provider merchandise management

Passing on the email address to shipping companies to inform them about the shipping status
We will pass on your email address to the transport company as part of the contract processing, provided that you have expressly agreed to this during the ordering process. The purpose of the transfer is to inform you of the shipping status by email. The processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Use of an external inventory management system
We use a merchandise management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to

Alfiltra GmbH, Industriestr. 60, 76646 Bruchsal
transmitted.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is based on Art. 6 (1) (b) GDPR.


Payment service provider credit report

Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.Ă .rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. In order to integrate this payment service, PayPal must collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Paragraph 1 Letter b of GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .


Using PayPal Check-Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.Ă .rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.

Cookies may be stored which enable your browser to be recognised. The data processing which takes place as a result is carried out on the basis of Art. 6 Para. 1 lit.
f GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or “Pay later” via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. To do this, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes advance payments.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying PayPal for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.

Third party providers
When paying using a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Local third-party providers can be, for example:
  • Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
  • giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)

Purchase on account via PayPal
When paying using the payment method purchase on account, the data required for payment processing is first sent to PayPal. To carry out this payment method, the data is then sent by PayPal to Ratepay GmbH (FranklinstraĂźe 28-29, 10587 Berlin; "Ratepay") in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Ratepay may carry out a credit check based on mathematical-statistical procedures (probability or score values) using credit agencies in accordance with the process already described above.
The data processing serves the purpose of credit checks for the initiation of a contract. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in protection against payment default when Ratepay makes advance payments. Further information on data protection and which credit agencies use Ratpay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ .

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Data collection and processing during credit checks
If we make advance payments, e.g. when paying by invoice or direct debit, we reserve the right to obtain a credit report based on mathematical-statistical procedures using telego
! GmbH creditPass, Mehlbeerenstr. 4, 82024 Taufkirchen . To do so, we transmit the personal data required for a credit check to them and use the information received on the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when we make advance payments. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying us for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.


Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are placed and decide individually whether to accept them, as well as prevent the cookies from being saved and the data they contain from being transmitted. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all of the functions of this website to their full extent.
The links below will tell you how to manage (including deactivate) cookies in the most important browsers:
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our service more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after you change pages.
The use of cookies or similar technologies is based on Section 25 Paragraph 2 TDDDG. The processing of your personal data is based on Art. 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.
Use of Consent Manager
We use the consent management tool Consentmanager from Consentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right to withdraw consent you have already given.
The purpose of data processing is to obtain and document the necessary consents for data processing and thus to comply with legal obligations.

Cookies can be used for this purpose. The following information, among others, can be collected and transmitted to Consent Manager: date and time of the page visit, information about the browser you use and the device you use, anonymized IP address, opt-in and opt-out data. This data will not be passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR.
Further information on data protection at Consentmanager can be found at: https://www.consentmanager.net/privacy.php


Analysis Advertising Tracking Affiliate

Use of Google Analytics 4
We use the web analysis service Google Analytics provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services relating to website activity and internet usage.
The following information may be collected: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, pages visited, referrer URL (website you used to access our website), location data, purchasing activities. Google may link your data to other data, such as your search history, your personal accounts, your usage data from other devices and any other data Google has about you.

In the event of transmission to the Internet, Google will shorten the IP address within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.

Google uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR.

Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

In this context, we also use the Google Signals service. Google Signals enables cross-device tracking. Your data can therefore be analyzed across devices if you have activated "personalized advertising" in your account settings and your devices are linked to your Google account. This makes it possible to recognize which device you are using to search for products and return later to complete purchases on another device, such as a tablet.
The cross-device reports created in this context contain only aggregated data. We therefore only receive statistics created on the basis of Google Signals. To prevent data collection and storage by Google Signals across devices, you can deactivate the "personalized ads" function in the settings of your Google account. You can find more information at https://support.google.com/ads/answer/2662922?hl=de .
Further information on data processing and data protection regarding Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de .
We use the advanced implementation of consent mode (Advanced Consent Mode). Even if consent is not given, user data is transmitted to Google in the form of "pings". These pings can contain the following information, among others: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.

The information generated in this way about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .

Using the Meta Pixel
We use the meta pixel of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are jointly responsible for the collection of your data when integrating the service and the transmission of this data to Meta. The basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools . According to this, we are particularly responsible for fulfilling the information obligations in accordance with Art. 13 and 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33 and 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta is responsible for enabling the rights of those affected in accordance with Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations under Art. 33 and 34 GDPR, insofar as a breach of the protection of personal data affects Meta's obligations under the agreement on joint processing.
The purpose of the application is to target website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, the Meta remarketing tag has been implemented on the website. This tag establishes a direct connection to the Meta servers when you visit the website. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads.
The application also serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as which actions were taken after being redirected to this website. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can deactivate the "Custom Audiences" remarketing function here. For more information about how Meta collects and uses data, your rights in this regard, and options for protecting your privacy, please see Meta's privacy policy at https://www.facebook.com/about/privacy/ .

Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

We use the advanced implementation of consent mode (Advanced Consent Mode). Even if consent is not given, user data is transmitted to Google in the form of "pings". These pings can contain the following information, among others: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

Use of the remarketing or “similar audiences” function of Google Inc.
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to Google LLC servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”) on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of the advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, this does not enable personal identification of these users. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is stored on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to this page. The following information may be collected, among others: IP address, identifiers assigned by Microsoft, information about the browser you are using and the device you are using, referrer URL (website through which you accessed our website), URL of our website.
Your data may be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft
has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
You can find more information about data protection and the cookies used by Microsoft here .


Use of the Amazon Affiliate Program
We use the affiliate program “AmazonPartnerNet” of Amazon EU Sarl (5 Rue Plaetis, L-2338 Luxembourg; “Amazon”).
We have set up advertisements on our website as links to offers on various Amazon websites. Amazon uses cookies. The cookies serve the purpose of correct billing within the affiliate program. The cookies enable Amazon to determine that you have clicked on an ad link and can trace the origin of the order that was generated via the advertising link.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Amazon
has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
The privacy policy with detailed information on the use of data by Amazon can be found at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401 .

Using the Awin Affiliate Program
We use the partner program “Awin” of AWIN AG (Eichhornstraße 3, 10785 Berlin; “Awin”).
If you click on an advertisement with an affiliate link, Awin will store a cookie for conversion tracking on your computer. The cookies serve the purpose of correct billing within the framework of the affiliate program by recording the success of an advertisement. The cookies recognize that you have clicked on the ad and the origin of the order from the advertiser can be traced. Awin also uses so-called fingerprinting. This allows the device you are using to be recognized. Among other things, Awin can recognize that the affiliate link on this website has been clicked or viewed. Awin records, among other things, your transaction data (such as order value, product type, sales channel, use of a voucher) and your user name in the form of an individual sequence of numbers, so that no identity can be recognized, but contains information about the specific user actions and the device used by the user.
Your data may be transferred to third countries such as the USA.
There is no adequacy decision by the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
The privacy policy with detailed information on how Awin uses data can be found at https://www.awin.com/de/datenschutzerklarung .


Plug-ins and other

Using Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does enable the triggering of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here .

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube
has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy .

Integration of the Händlerbund member logo
The Händlerbund member logo (Händlerbund eV, Kohlgartenstraße 11 - 13, 04315 Leipzig) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the Händlerbund eV server. This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without your intervention and stored until it is automatically deleted:
  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • browser used and, if applicable, the operating system of your computer and the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable the website to be delivered. For this purpose, the IP address must be stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 Para. 1 Clause 1 Letter f of GDPR.

Integration of the idealo logo
The logo of our partner idealo (idealo internet GmbH, RitterstraĂźe 11, 10969 Berlin) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the idealo server. This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without your intervention and stored until it is automatically deleted:
  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • browser used and, if applicable, the operating system of your computer and the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable the website to be delivered. To do this, the IP address must be stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 Para. 1 Clause 1 Letter f of GDPR.

Rights of data subjects and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular those under tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.


Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR and to processing for direct marketing purposes.


Right to complain to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.


You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

State Commissioner for Data Protection and Freedom of Information Baden-WĂĽrttemberg
Koenigstrasse 10 a
70173 Stuttgart
Phone: +49 711 6155410
Fax: +49 711 61554115
Email: poststelle@lfdi.bwl.de


Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.


last update: 29.11.2023