Data protection

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This only applies unless otherwise stated during the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

contact

Person responsible
Please contact us if you wish. The controller responsible for data processing is: Alfiltra GmbH, Industriestr. 60, 76646 Bruchsal, Germany, +49 7251936760, mail@wasserhaerte.net

Customer's proactive contact via email
If you initiate business contact with us via email, we will only collect your personal data (name, email address, message text) to the extent you provide it. This data processing serves to process and respond to your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing will be based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you provide it. Data processing serves the purpose of establishing contact.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing will be based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

WhatsApp Business
If you contact us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and respond to your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, whose address book only stores data from users who have contacted us via WhatsApp. Personal data will therefore not be passed on to WhatsApp without your prior consent.
Your data will be transmitted by WhatsApp to Meta Platforms Inc. servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. If the contact serves to carry out pre-contractual measures (e.g., advice in the event of a purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 (1) (f) GDPR due to our overriding legitimate interest in providing quick and easy contact and in answering your inquiry. In this case, you have the right to object to this at any time for reasons arising from your particular situation. f GDPR to object to the processing of personal data concerning you.
We will only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found athttps://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy .

Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified therein. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Reviews


Data collection when writing a comment or rating
When you comment on or rate an article or post, we collect your personal data (name, email address, comment text) only to the extent you provide it. The processing serves the purpose of enabling and displaying comments/ratings.

For the purpose of verifying your rating/comment, we also collect the following data: order number, , , .

By submitting the comment/review, you consent to the processing of the submitted data. This processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of your consent until the revocation. Your personal data will then be deleted.

When your comment/review is published, the name and email address you provide will be published.

Shipping service provider merchandise management

Passing on the email address to shipping companies to inform them about the shipping status
We will share your email address with the shipping company as part of the contract processing, provided you have expressly consented to this during the ordering process. This sharing serves the purpose of informing you about the shipping status by email. Processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of your consent until the revocation.

Use of an external inventory management system
We use a merchandise management system to process your order. For this purpose, your personal data collected during the order process will be transferred to
Alfiltra GmbH, Industriestr. 60, 76646 Bruchsal
transmitted.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is based on Art. 6 (1) (b) GDPR.

Payment service provider credit report

Using PayPal Express
We use the PayPal Express payment service provided by PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of this data processing is to offer you payment via the PayPal Express payment service. To integrate this payment service, PayPal must collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, and device location) when you visit the website. Cookies may also be used for this purpose. Cookies enable the recognition of your browser.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .

Using PayPal Check-Out
We use the PayPal Check-Out payment service provided by PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of offering you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR.

Cookies may be stored that enable your browser to be recognized. The resulting data processing is based on Art. 6 (1) (f) GDPR. f GDPR based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal
For certain payment methods such as credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes an advance payment.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying PayPal, for reasons related to your particular situation. Providing this data is necessary for concluding the contract using your preferred payment method. Failure to provide this data will result in the contract not being concluded using your chosen payment method.

Third-party providers
When paying using a third-party payment method, the data required for payment processing will be transmitted to PayPal. This processing is based on Art. 6 (1) (b) GDPR. To process this payment method, PayPal may then forward the data to the respective provider. This processing is based on Art. 6 (1) (b) GDPR. Local third-party providers can include, for example:

• Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
• Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)

Purchase on account via PayPal
When paying via invoice, the data required for payment processing is first transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR. Ratepay may conduct a credit check based on mathematical-statistical procedures (probability or score values) using credit agencies, following the process described above. The data processing serves the purpose of credit assessment for contract initiation. The processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in protecting against payment defaults when Ratepay makes advance payments. Further information on data protection and which credit agencies use Ratepay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/ .

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Data collection and processing during credit checks
If we make advance payments, e.g., when paying by invoice or direct debit, we reserve the right to obtain a credit report based on mathematical-statistical procedures using telego! GmbH creditPass, Mehlbeerenstr. 4, 82024 Taufkirchen . For this purpose, we transmit the personal data required for a credit check to this provider and use the information obtained regarding the statistical probability of a payment default to make a balanced decision regarding the establishment, implementation, or termination of the contractual relationship. The credit report may contain probability values (score values) calculated based on scientifically recognized mathematical-statistical procedures and which include, among other things, address data. Your legitimate interests will be taken into account in accordance with legal provisions. The data processing serves the purpose of a credit check for the initiation of a contract. Processing is based on Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protecting against payment default when we make advance payments. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying us, for reasons arising from your particular situation. Providing the data is necessary to conclude the contract using the payment method you have requested. Failure to provide this data means that the contract cannot be concluded using the payment method you have selected.

Use of Consent Manager
We use the consent management tool Consentmanager from Consentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right of revocation for consents already given.
The purpose of data processing is to obtain and document the necessary consent to data processing and thus to comply with legal obligations.
Cookies may be used for this purpose. The following information, among others, may be collected and transmitted to Consent Manager: the date and time of the page visit, information about the browser and device you use, an anonymized IP address, and opt-in and opt-out data. This data will not be shared with other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on data protection at Consentmanager can be found at: https://www.consentmanager.net/privacy.php


Analysis Advertising Tracking Affiliate

Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. Google will use the information obtained on behalf of the website operator to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website activity and internet usage.
The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser and device you use, pages visited, referrer URL (website from which you accessed our website), location data, purchasing activities. Google may link your data with other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google has about you.

The IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.

Google uses technologies such as cookies, web storage in the browser, and tracking pixels that enable an analysis of your use of the website. The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR.

Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You may revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

We use the advanced implementation of consent mode (Advanced Consent Mode). This means that user data is transmitted to Google in the form of "pings," even if consent is not granted. These pings may contain, among other things, the following information: IP address to determine the IP country (the IP address is not logged), date and time of the page visit, URL of the pages visited, user agent, referrer URL (website from which our website was accessed), or information about the triggering of website events such as a conversion. Based on this information, Google models user data in order to be able to conduct a comprehensive usage analysis despite the refusal of consent.

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to adhering to European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .

Using Microsoft Clarity
We use the analysis tool "Microsoft Clarity" from Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; "Microsoft") on our website. Microsoft is an affiliate of Microsoft Corporation (One Microsoft Way, Redmond, Washington 98052, USA).
The data processing serves the purpose of needs-based design, optimization, and analysis of our website. The tool randomly records the movements of visitors on the website. This creates a log of mouse movements, scrolling behavior, time spent, and clicks on the website (a so-called heatmap).
Cookies or similar technologies are used for this purpose. The following information may be collected, among others: IP address, time of access, click path, information about the device you use (device type, screen size and resolution, unique device identifier, operating system), information about the browser you use (browser type and version), location data, preferred language for displaying the website, subpages visited, length of stay, content viewed, requested website or file.
This data is used to create user profiles under a pseudonym. The data is not used to personally identify the website visitor and is not merged with the personal data of the person using the pseudonym. Microsoft is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Detailed information about the cookies used and their function can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list . Information about the storage period of the information collected can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention . Further information about data protection when using Microsoft Clarity can be found at https://learn.microsoft.com/en-us/clarity/faq#privacy , https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data and https://clarity.microsoft.com/terms . General information about data protection at Microsoft can be found at https://privacy.microsoft.com/de-de/privacystatement .


Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”) on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of the advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, a personal identification of these users is not possible. Microsoft Advertising uses technologies such as cookies and web beacons that enable an analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is stored on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to this page. The following information may be collected, among other things: IP address, identifiers assigned by Microsoft, information about the browser you are using and the device you are using, referrer URL (website from which you accessed our website), URL of our website.
Your data may be transferred to the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can find more information about data protection and the cookies used by Microsoft here .


Plug-ins and other


Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature displays videos stored on YouTube in an iFrame on the website. The "Enhanced Data Protection Mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy .

Integration of the Händlerbund member logo
The Händlerbund member logo (Händlerbund eV, Kohlgartenstraße 11-13, 04315 Leipzig) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the Händlerbund eV server. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without your intervention and stored until automatically deleted:

• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

The temporary storage of the IP address by the system is necessary to enable delivery of the website. For this purpose, the IP address must be stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. Furthermore, the data is used to optimize the website and ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 (1) (f) GDPR.

Integration of the idealo logo
The logo of our partner idealo (idealo internet GmbH, Ritterstraße 11, 10969 Berlin) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the idealo server. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without your intervention and stored until automatically deleted:

• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

The temporary storage of the IP address by the system is necessary to enable delivery of the website. For this purpose, the IP address must be stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. The data is also used to optimize the website and ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 (1) (f) GDPR.

Rights of data subjects and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular those under tax and commercial law, and then deleted after the expiry of the period unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you are entitled to the following rights under Articles 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) (f) GDPR and to processing for the purposes of direct marketing.

Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Königstrasse 10 a
70173 Stuttgart
Phone: +49 711 6155410
Fax: +49 711 61554115
Email: poststelle@lfdi.bwl.de

Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

last updated: 22.10.2024